Introducing anglers to new lures in a fun, exciting and affordable way. Home of the original elite box

About Us

Canada's top monthly fishing lure subscription box.

Simple Fishing is Canada's leading subscription commerce company in the fishing industry, helping hundreds of anglers discover new lures in a fun, exciting, and affordable way. Perfect if you are just starting out or an advanced angler, we have something for you. Learn more about our industry leading subscription packages here.